The Evidence Is Not Enough

If you’re making a bold claim, you better present the evidence that verifies it.

But the evidence alone won’t be enough. People will still be biased; customers will always have doubts. And evidence won’t change their perspective or opinion.

For that, you’ll need a story. A story that is aligned with their current narrative, which clearly speaks to them, lets them know that you understand…

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I write about creating and marketing with a goal to inspire you to take action and make a difference. Currently building css-weekly.com & inspiration-bits.com.

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Zoran Jambor

Zoran Jambor

I write about creating and marketing with a goal to inspire you to take action and make a difference. Currently building css-weekly.com & inspiration-bits.com.

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